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Korea is at the forefront of skincare

Korea is at the forefront of skincare

A key strength of K-beauty products is the experience


Korea is one of the few countries with "functional cosmetics". This is a label allowed by the Korea Food and Drug Administration for anti-wrinkle, elasticity-boosting, pigment-fading and sunscreen properties, CNN reports.

 

For a long time, France and Japan were considered a symbol of cosmetics business around the globe," says Ryan Park, who founded the Korean beauty brand Whamisa in 1999. "Korea was able to catch up with them within a very short time thanks to the balance of its accumulated fundamental industry, chemistry, bioscience and Korean Wave culture."

 

"A key strength of K-beauty products is the experience. Formulas often have enjoyable, unique textures or flexible usage methods", comments Christine Chang, co-founder of Glow Recipe.

 

Why  Korean beauty products are too cute to ignore – read in CNN

 

 

 

 

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