A key strength of K-beauty products is the experience
Korea is one of the few countries with "functional cosmetics". This is a label allowed by the Korea Food and Drug Administration for anti-wrinkle, elasticity-boosting, pigment-fading and sunscreen properties, CNN reports.
For a long time, France and Japan were considered a symbol of cosmetics business around the globe," says Ryan Park, who founded the Korean beauty brand Whamisa in 1999. "Korea was able to catch up with them within a very short time thanks to the balance of its accumulated fundamental industry, chemistry, bioscience and Korean Wave culture."
"A key strength of K-beauty products is the experience. Formulas often have enjoyable, unique textures or flexible usage methods", comments Christine Chang, co-founder of Glow Recipe.